Generative Checkout Personalization Using Large Language Models
Keywords:
personalized checkout, large language models, generative UI, contextual commerce, one-click payments, reinforcement learningAbstract
The objective of this paper is to present a framework based on Domain-adapted large language models (LLMs) which dynamically create UI configurations and API invocation schemas in response to real-time contextual signals like device specifications, basket contents, and network conditions for personalised checkouts. This system combines fine-tuned transformer structures and online reinforcement feedback to change payment flow, field order, interface tone, and authentication.
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