SRICHARAN KODALI. Enhancing Customer Experience in Digital Banking with AI-Driven Personalization Engines: Combining Machine Learning and NLP for Real-Time User Interaction, Behavior Analysis, and Service Optimization. American Journal of Data Science and Artificial Intelligence Innovations, Newark, USA, v. 2, p. 609–644, 2022. Disponível em: https://ajdsai.org/index.php/publication/article/view/89.. Acesso em: 7 mar. 2026.