VINAYKUMAR DUNKA; KODALI, Sricharan; PUNUKOLLU, Midhun; BURUGU, Sreeharsha; YERNENI, Raghuveer Prasad; PUNUKOLLU, Pavan. AI-Based Customer Retention and Engagement Strategies in Retail Banking: Utilizing Machine Learning and Behavioral Analytics for Personalized Financial Services. American Journal of Data Science and Artificial Intelligence Innovations, Newark, USA, v. 1, p. 595–631, 2021. Disponível em: https://ajdsai.org/index.php/publication/article/view/69.. Acesso em: 16 may. 2026.